Source: news.google.com
Armin van Buuren has revealed the future hub of his global electronic community.
“Armin’s All Access”, also known as AAA (Triple-A), will serve as the future channel for van Buuren’s direct contact with his fan base.
The trance music icon has always been at the forefront of embracing emerging technologies. Most recently, van Buuren’s campaign for his single “Computers Take Over The World” saw the veteran artist embrace the future of AI-powered productivity apps, from formulating the cover art to writing the track’s press release.
“I started my journey some twenty years ago looking to build strong connections with people around the world through music,” van Buuren said in a statement shared with edm.com. “ The pandemic caused a break and made me realize how important it is to me. Speaking on my Discord channel, which I launched a few months ago, took me back to the days of chatting with everyone on IRC chat while recording A State of Trance episodes, and that’s the personal touch I crave. With this new community based on Web3, I want to strengthen the connection even further and reconnect with my fans on a truly personal level.”
Armin van Buuren performs at Chicago’s North Shore Music Festival.
Christian Wade/EDM.com
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Now, AAA will harness the power of Web3 to foster community. Upon signing up, 6,500 of their initial members will receive an NFT designed by van Buuren alongside Dutch designer Rik Oostenbroek.
Oostenbroek has an impressive resume creating artwork for global brands including Apple and Porsche, among others. But aside from his corporate experience and his subsequent popularity in the Web3 space, he’s been a fan of van Buuren since he was a teenager.
“I’ve been a fan and avid listener of Armin van Buuren’s music from a young age and even crashed one of his concerts when I was 14,” Oostenbroek explained. “He’s one of my heroes, so teaming up with him is a dream come true and adds a personal touch to the project.”
The AAA community will receive first access to select van Buuren related content, access to exclusive merchandise and much more.
FOLLOW ARMIN VAN BUUREN:
Facebook: facebook.com/arminvanbuuren
Twitter: twitter.com/arminvanbuuren
Instagram: instagram.com/arminvanbuuren
Spotify: spoti.fi/2WHsl2t
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