Home Metaverse Apple CEO Tim Cook predicts AR will have ‘profound’ impression, downplays metaverse

Apple CEO Tim Cook predicts AR will have ‘profound’ impression, downplays metaverse

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Apple CEO Tim Cook predicts AR will have ‘profound’ impression, downplays metaverse

Source: www.marketwatch.com

Augmented reality is the future, Apple Inc. Chief Executive Tim Cook says in a new interview, as he downplays the so-called metaverse.

In an interview published by Dutch news outlet Bright on Friday, Cook called AR, in which virtual objects are superimposed on the real world, via glasses or a smartphone, a transformative technology that will soon be as ubiquitous as a phone. smart or internet.

“I think AR is a deep technology that will affect everything. . . We’re really going to look back and think about how we once lived without AR.”


—Tim Cook

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