Tim Cook is the latest big name in tech to pour some cold water on the industry’s enthusiasm for the concept of a metaverse.

“I always think it’s important for people to understand what something is,” Apple’s CEO told Dutch publication Bright on Friday. “And I’m really not sure the average person can tell you what the metaverse is.”

Unsurprisingly, Apple has yet to publicly tout any plans for the metaverse, a term typically used to describe virtual reality (VR) platforms where people can interact, work, shop, and play using immersive technology like a headset. of virtual reality. These virtual worlds already exist, in some form, but many of the biggest names in technology are working to develop the necessary hardware and software for people to spend a significant amount of time and money on…