Indian consumers are getting their first look at Amazon’s planned metaverse environment through a series of interactive games.

Amazon is introducing what it calls the “Amazonmetaworld”, a metaverse of digital gamification experiences, in five Indian cities (Kanpur, Bangalore, Hyderabad, Nagpur and Chandigarh) during September 2022. Consumers in those cities can enter physical experience centers where they create a virtual avatar, they put on a virtual reality (VR) headset.

Activities available on Amazon’s metaverse platform include competing in virtual games with other customers to accumulate points and win prizes, and meeting social media influencers virtually. After entering an Amazon Metaworld experience center, creating a personal avatar, and donning a VR headset, consumers…