Diving Summary:

• Albertsons on Cyber ​​Monday began selling and delivering tangible items in the metaverse to customers, becoming the first grocer to do so, according to information emailed by a company representative.
• In its pilot experience launched on Decentraland, a 3D virtual browser-based platformAlbertsons offered Signature Select pretzels, peanut butter cups and a six-pack of mini Cokes, all for $1 with free delivery.
• Albertsons’ limited-time promotion, called the Meta Mega Deal, was aimed at bridging physical and digital customer experiences.

Diving information:

Retailers, fashion brands, and restaurants have been experimenting with connecting the metaverse with real-life offerings, and now Albertsons sits among grocery stores…