TORONTO–(COMMERCIAL WIRE)–The AIR MILES® Rewards Program is pleased to announce that it has partnered with Tokens.com and Metaverse Group to become Metaverse’s first independent branded loyalty program. This new partnership model will open the doors for AIR MILES to create innovative new channels for partner brands to connect with consumers while expanding the scale of the program in the digital world.

The AIR MILES coin is currently issued at over 300 leading Canadian, global and online brands and thousands of retail and service stores across the country. This breadth and scale of their existing partnership models, coupled with the commitment of the millions of Canadians who carry the AIR MILES card in their wallet or have the app on their phone, puts…