The first makeup products from Bakeup Beauty have arrived.

Following the August 2022 launch of a gemstone-embellished eye veil that came in various digital forms as well as a physical so-called “wearable,” the brand will launch its first range of color cosmetics on January 11.

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Consisting of three Palm Palettes that seek to offer high-performance artistic pigments in neon, pastel, and primary colors, respectively, a PlayBox containing face and body gems and stickers, complete with a cleansing balm and micellar water, the line is the long term. Long-awaited physical manifestation of Bakeup’s vision for the art of makeup as a means of self-expression.

“Color is my happy place,” said celebrity makeup artist Jo Baker, co-founder and beauty director of Bakeup, and whose…