As one of the few brands to weather a downturn in the non-fungible token (NFT) markets late last year, Reddit has shown that it can sell its collectible avatars to a consumer base, even though they’re somewhat disenchanted with the tokens. digital tokens in general.

Speaking at the National Retail Federation’s annual conference in New York this week, Reddit’s head of global client solutions Neal Hubman discussed how the forum site was able to make the Collectible Avatars project a success by ensuring that the jargon of cryptocurrencies took a backseat to the actual utility. of the collectibles.