If you’ve fallen down the rabbit hole of the virtual influencer and have a favorite computer-created and invented digital human, like Lil Miquela or Nobody Sausage, who struggles to feed on digital food, VIM can help.

VIM, according to the company’s website, stands for “Virtual Influencer Mining.” The creators call it “a Create to Earn (C2E) system”. Players not only support virtual characters in the metaverse, but also earn of supporting them.

So what is C2E and how does it work? It’s as simple as creating new digital content: think avatars, skins, digital art, or maybe music, then cover it up and sell it as NFTs. Decentraland, a virtual world with its own blockchain-enabled currency, represents just one notable example of C2E.

Once you have a…