Bitget, a leading crypto derivatives and copy trading platform, announced a rebranding initiative on July 25, 2023, with the aim of reinforcing its position as a leader in innovative trading products.

The rebranding is centered around the “Trade Smarter” philosophy, reflecting Bitget’s commitment to providing intuitive tools for a secure, easy-to-use and efficient financial future.

The rebranding initiative is marked by Bitget’s leading copy-sharing feature and the upcoming introduction of AI-powered tools. These features are designed to spark industry change, creating a win-win situation for different types of merchants.

“Bitget’s 5-year journey has been a testament to our continued technology transformation, and I’m proud of the progress the platform has made since 2018,” said Gracy Chen, Bitget’s CEO. The rebranding initiative also marks Bitget’s commitment to creating a business environment that is safer, smarter and more productive.

Bitget recently reached a milestone of 20 million registered users after integrating with Bitget Wallet (formerly known as Bitkeep). This is a significant achievement since the exchange launched in 2018. Currently, more than 110,000 traders contribute their trading strategies to the platform, with around 540,000 following them and drawing on their expertise.

The launch of copy trading on Bitget had a significant impact on the results it achieved in the first half of 2023, attracting more than 29,700 new elite traders, 169,800 new followers and generating more than $74 million in profit.

As part of the rebranding, Bitget is also updating its visual identity to streamline the business process. The brand’s new visual design will be based on a “subtractive” approach, beginning with the “tails” on Bitget’s iconic arrow logo. The simplified chart emphasizes a sense of direction to help users align their trading vector with their investment goals. The exchange plans a full visual overhaul of its mobile and desktop versions in the next six months.

Bitget’s commitments also extend to its educational initiatives, which are part of the “Trade smarter” philosophy. Bitget continues to set the bar high for transparency and user security by publishing monthly audits of the status of its reserves, with Proof of Reserves reaching 223% in July, and the User Protection Fund surpassing $300 million in stored value.

Bitget currently operates in over 60 countries and regions with 1,300 employees and was ranked in the top 4 on CEX by cumulative quarterly trade volume, according to TokenInsight’s Q2 2023 Exchange Report.

Among the top 5 CEXs, Bitget had the second highest increase in market shares, growing 1.81% to reach 8.7%. The BGB token became the best performing CEX token in 2023, outperforming BTC so far this year.

The exchange plans to continue to improve its platform and release more useful tools such as AI-powered features to help users trade smarter. Bitget will also continue to improve user awareness of CRYPTOCURRENCIES through its global education initiatives, programs and partnerships with renowned names like Lionel Messi.

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