Recent research by Decta brought to light the importance of integrated financial elements in the modern world of fintech. According to the survey results, some important drivers for a perfect customer experience are the increasing use of online shopping and digital payment methods.

Integrated finance is a novel software delivery method that collaborates with financial infrastructure providers to embed financial services into ecosystems of goods already on the market. Banking, lending, insurance, payments, and brand name credit cards are some of the most common types of integrated financial solutions.

According to the survey results, the most important factors that contribute to a positive online shopping experience are the ease with which payments can be made and the number of different payment methods available. The main cause of an unpleasant shopping experience is the absence of a chosen payment option or the difficulty during the payment process. Nearly 49 percent of those surveyed said they would probably stop shopping if they encountered these difficulties.

One of the most important aspects of integrated finance is the ability to offer personalized offers, which are highly appreciated and can be improved by targeting certain demographics. For example, 54 percent of US consumers preferred integrated add-ons like finance and insurance. Gen Xers were the happiest with personal offers, while Gen Z participants and Baby Boomers rated the offers they received lower.

Other favored built-in features that won respondents’ approval include loyalty benefits, ongoing payments, and same-page payments.

The research provides insights into customer selection and acquisition, as cryptocurrency businesses are constantly looking to incorporate integrated financial elements, such as credit cards or cryptocurrency-based loans. Cryptocurrency companies have investigated the use of blockchain technology as a means to assist traditional businesses in implementing loyalty incentives and integrated financial services.

During the most recent bull market, the bitcoin ecosystem was able to benefit from increased investment from institutional investors. As a result of mainstream hedge funds and some of the larger Fortune 500 firms jumping on the crypto bandwagon, we are starting to see widespread acceptance of cryptocurrencies.

However, there is still a significant way to go with the main goal of making cryptocurrency usable for retail customers on a daily basis. The research done on integrated finance can help crypto businesses take a hint from the mainstream and put it to use with crypto-pegged products to provide a superior experience for their customers.