Bakkt, a digital asset marketplace, has announced that it intends to shift its primary focus to B2B technology solutions. The firm has announced that it will discontinue its consumer-facing app in the near future. This app was created to give customers the flexibility to make use of their digital assets in a variety of ways. The mobile app, which launched in March 2021, provided users with an intuitive interface and centralized access to a variety of digital assets. These assets included cryptocurrency, loyalty points, and gift cards.

Existing users of the Bakkt app will still be able to access their cryptocurrency and fiat holdings through a new web-based platform that is compatible with all devices, even though Bakkt has discontinued the app version for the consumer. Bakkt claims that customers can continue to verify their cryptocurrency holdings and obtain transaction records for help with tax preparation. It is anticipated that the app will no longer be available after March 16.

Bakkt President and CEO Gavin Michael emphasized the company’s commitment to providing the best solutions to its partners and customers, saying, “The discontinuation of the app ensures that we are supporting the relationship our partners and customers have with their customers”. Michael made this statement in response to a question about the company’s dedication to providing the best solutions to its partners and customers. He went on to say that the company is concentrating its resources on developing its core products to the point where they have achieved product-market fit and are poised for rapid expansion.

Bakkt’s mission is to continue to provide businesses with crypto and loyalty experiences for their consumers through SaaS solutions and APIs hosted on a secure and compliant platform.

It is anticipated that the addition of Apex Crypto to Bakkt’s operations would result in an enhancement of the cryptocurrency company’s products and the company’s ability to communicate with a greater number of people through fintech companies, trading platforms and neobanks. . This agreement aims to accelerate the development and innovation of crypto products such as staking, transfers and NFTs, which will eventually result in increased revenue and diversification for Bakkt as its service offering increases.