Source: www.ledgerinsights.com
Samsung Germany is rolling out a free NFT drop as an incentive for its upcoming Samsung Galaxy S23 phone launch later this month. The first Samsung NFT drop in Europe involves a three-way promotion with Amazon and hardware wallet company Ledger.
During the first phase, customers could pre-qualify for Samsung’s community NFT, the Samsung MX1 Genesis Edition before February 1. One avenue was to buy a Ledger Nano.
Later in February, MX1 ARTCollection NFT will be launched, in which well-known NFT artists will participate. To qualify for the free launch, users must purchase the ‘Samsung x Ledger web3 Starter Pack’ or the Samsung Galaxy S23 on Amazon before February 16. The web3 starter pack includes a Samsung phone, a Ledger Nano X hardware wallet that supports NFTs, and a €100 Amazon voucher.
“There is an incredible fascination with Web3. Our Starter Bundle with Ledger is aimed at anyone who is open-minded and curious to dive into the inspiring world of NFTs and digital art, or simply wants to trade cryptocurrency,” said Mario Winter, Vice President of Marketing at Samsung Electronics GmbH.
The collaboration isn’t new, as Samsung invested in Ledger back in 2019. That’s by no means its only investment in web3. It launched a blockchain-enabled KlaytnPhone targeting the popular Korean blockchain Klaytn. And he was an early investor in Dapper Labs, the company known for its popular NFT offerings like CryptoKitties, NBA Top Shot, and NFL All Day. Most recently, he invested in The SandBox metaverse.
In its home country, Samsung’s NFTs can be used for offline shopping rewards and it has launched its own NFT platform on its smart TVs.
The electronics company is also no stranger to the metaverse, with a presence on web3’s Decentraland and on Roblox.
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