Although this is Limit Break’s first Super Bowl effort, the company has ties to Big Game advertising. Its founders, Leydon and Halbert Nakagawa, previously founded Machine Zone, an independent mobile gaming company that has run several Super Bowl ads for titles like “Game of War: Fire Age” and “Mobile Strike.” These commercials featured celebrities Kate Upton and Arnold Schwarzenegger, respectively.

NFTs, and the cryptocurrency industry in general, are expected to have a quieter presence at this year’s Super Bowl, due to a bear market and tighter marketing budgets. The 2022 game saw numerous trade air commercials, as well as NFT footage in the Bud Light Next ad.

Limit Break’s “Dragon” series is the latest NFT collection the company will release in preparation for the release of DigiDaigaku. A whitelisting opportunity opened up last week, granting priority access to tokens. Each of the above 11 collections relies on the anime-style characters and components of the game. NFTs are distributed through the OpenSea marketplace and live on the Ethereum blockchain.