In November, the fashion multinational H&M launched a new collection, “The history of the design of the metaverse“. Codesigned by the Digital Fashion Institute (IoDF), the clothing is inspired by the metaverse and contains ready-to-wear physical garments and digital wearables, including 3D filters. The designs also consider circularity and incorporate recycled fibers from discarded textiles and recycled sequins made from plastic bottle waste. This particular initiative does not use NFT or web3.

“We wanted to present our clients with an explosive collection that would capture the excitement we all feel at the dawn of the metaverse, but also the fascination we have with the natural world,” said Ella Soccorsi, H&M Concept Designer. “The resulting collection is…