Addressable, an innovative end-to-end solution for Web3 marketing, today announced it has secured $7.5 million in a seed funding round led by Viola Ventures and Fabric Ventures, with participation from Mensch Capital Partners and North Island Ventures.

The funds will be used to accelerate the adoption and expansion of Addressable’s best-in-class solution, including support for additional blockchains and social media integrations.

“Marketing is all about knowing your audience, but since crypto wallets are anonymized by design, Web3 marketers rarely know their audience’s age, country, or purchase history,” says Dr. Asaf Nadler, Co-Founder and Chief Scientist at Addressable. “In the face of anonymity, our solution enables Web3 marketers to associate anonymous blockchain audiences with social media activity, ultimately addressing the biggest barrier to Web3 growth today.”

Addressable’s SaaS solution provides Web3 marketing teams with a powerful platform to launch campaigns and more effectively target new audiences by matching blockchain activity with social profiles.

This precise targeting drastically reduces the cost of acquisition compared to the extensive targeting of existing web2 tools. Leading Web3 companies like Polygon, Bancor, Immutable, and Kryptomon are already using Addressable’s technology to acquire new users in an era where traditional Web2 marketing campaigns are no longer effective.

“In the Web3 era, the biggest barrier to growth is the inability of marketers to deliver their messages to their target audiences, simply because they don’t know much about them,” says Leon Stern, director of growth at Polygon, a client. addressable. . “Most users are not paying attention on Discord; They are on social media and you need to effectively get their attention there. This is where the value of Addressable resides.”

Addressable was founded by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler, data analytics veterans with more than 20 publications on blockchain, machine learning, and big data.

“We are seeing an increasing number of Web3 companies investing in significant and sustainable user growth through social media, where almost all users spend their time,” says Tomer Sharoni, CEO of Addressable. “Our unique ability to identify Web3 audiences on social media is the missing piece to mass adoption of Web3. In today’s blockchain ecosystem, we are the only SaaS Web3 marketing platform that addresses user acquisition at scale.”

“Effective user acquisition has become the number one concern for Web3 companies over the past turbulent year,” said Richard Muirhead, president and managing partner of Fabric Ventures. “Addressable’s Web3 Marketing Platform combines an attractive marketing opportunity for any web3 business with a user-centric approach that this industry craves. We are excited to be part of Addressable’s journey and welcome them to the Fabric family.”

“Addressable is solving a huge problem for Web2 and Web3 companies wanting to understand their Web3 audiences,” says Omry Ben David, general partner at Viola Ventures. “Their platform allows marketers to connect the dots between blockchain data with off-chain social media accounts and use precise targeting for a sharper value proposition and therefore a return. investment and higher conversion. Together with an A-class founding team, we believe Addressable is best positioned to lead the web3 marketing stack category.”

About addressable

Addressable is an innovative end-to-end Web3 marketing solution. The company’s best-in-class SaaS platform provides Web3 marketing teams with a powerful platform to effectively target new audiences by matching blockchain activity with social profiles.

Addressable is a trusted partner to major Web3 companies including Polygon, Bancor, Immutable, and Kryptomon. Founded by data analytics veterans Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler, Addressable has raised $7.5 million in a seed funding round led by Viola Ventures and Fabric Ventures.