Metaverse is rapidly emerging as an alternative tool for companies in the travel and hospitality industry, offering new opportunities for advertising, immersive e-commerce, and B2A marketing. As business owners and hotel operators begin to explore the possibilities of this new technology, it is crucial to understand if and how it can improve the guest experience and build loyalty. Together with the Polybius evangelists, we created a list of potential real business use cases.

AR in the hospitality industry

A practical application of Metaverse in the hospitality industry is the ability to implement digital and immersive information overlays, new services, marketing and guest experience enhancements at hotel, resort or restaurant locations. This can be done through location-specific AR activations,…