The metaverse is rapidly gaining momentum as brands strive to provide consumers with engaging and immersive experiences. This has led to an increase in marketers exploring the virtual world. With the rapid advancement of technologies such as augmented reality (AR) and virtual reality (VR), and the increasing adoption of non-fungible tokens (NFTs), the potential use cases of the metaverse across industries are expected to expand in the next years. .

AR and VR technology is intriguing and exciting, but today they are more of an enterprise solution than a consumer technology solution. For consumers to adopt AR and VR on a daily basis it will take a few years. The first step is to introduce consumers to the world of the Metaverse that they can easily access from today’s technology that…