There is a stark contrast between what consumers want from retail brands in 2023 and how those companies intend to meet these demands, a new study shows.

The business growth report from Productsup, a product-to-consumer (P2C) software company, suggests that consumers are looking for better product data, more sustainability, the metaverse, and more targeted ads, yet retailers are finding it hard to satisfy these needs in these cost conscious times.

The report identifies four key areas that companies should focus their attention on in 2023.

Product Information

Companies are increasingly concerned about the quality, consistency and accuracy of product information in global campaigns. Sixty-two percent (62%) of companies fear that misinformation about products is creating…