While the Metaverse trend has died down over the course of the past year, with only Meta, led by Mark Zuckerberg, serious about chasing the dream, a new player has entered the game, and it’s one you wouldn’t have guessed.

Originating in Manhattan, New York, Oreo introduces a new limited-edition cookie called “The Most Oreo,” along with “Oreoverse,” an interactive metaverse featuring all things… Oreo.

First things first: “The Most Oreo” features two chocolate-flavored cookies packed with the most filling ever in an Oreo, with real Oreo pieces and crumbs mixed inside the cream.

“A cookie literally stuffed with itself is so meta that it opened up a space in the metaverse for Oreo lovers: the Oreoverse,” Oreo writes.