Home Metaverse Nestlé Purina Petcare takes category management strategy into the metaverse with Blue Yonder and 3DVR solutions

Nestlé Purina Petcare takes category management strategy into the metaverse with Blue Yonder and 3DVR solutions

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Nestlé Purina Petcare takes category management strategy into the metaverse with Blue Yonder and 3DVR solutions

Source: news.google.com

S T. LOUIS & SCOTTSDALE, Arizona & BRISBANE, Australia–(COMMERCIAL WIRE)–To enhance customer experience and satisfaction, retailers are looking to offer personalized assortment and easy-to-navigate product display in their stores. That’s why Nestlé Purina Petcare, the leading manufacturer of pet care products, has successfully implemented Blue Yonder’s category management solution integrated with 3DVR Solutions (3DVRS) 3D virtual reality technology to help its retail partners to better merchandise their store shelves.

Purina is the #1 pet care company in the US. Offering more than 20 brands in the US, feeding 65 million dogs and 51 million cats a year. Purina provides its retail partners with planograms that design shelves for merchandising…

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