The Metaverse is expanding more than one has imagined. In a recent development, MICA has announced the establishment of MICAverse, a virtual world laboratory that will study consumer behavior. It is equipped with the latest technology, including virtual reality glasses and various other production tools.

There is constantly a growing application of the Metaverse. A step in the direction that analyzes the pattern and behavior of consumers is expected to attract a lot of people to the ecosystem. Startups in the virtual and augmented reality segment will see a door open for them.

Activities at MICAverse will initially include 3D mapping and the development of travel apps to promote Indian tourism. Existing companies can always get their hands on technology;…