SINGAPORE: Singapore-based Bigo Technology, which operates streaming platform Bigo Live and short-form video app Likee, wants to take advantage of the booming multi-billion-dollar creator economy to grow its network and user base worldwide. the world.

More than 50 million people now consider themselves creators on social commerce platforms, according to data from venture capital firm SignalFire. They create entertaining or educational content that is shared across platforms, often connecting a brand with its potential consumers. Celebrities also use these platforms to connect with their fans and other content creators.