The marketing and advertising landscape underwent several changes in the past year; therefore, there were ups and downs in advertising spending. What trends and technology will shape ad spend this year? IAS and YouGov conducted a study to understand the perspectives of digital media experts on the challenges and opportunities this year.

There have been many ups and downs in ad spending last year due to a number of factors, including ongoing fears over the pandemic, the war in Ukraine, and high inflation rates. As we enter the new year, what trends and technology will shape this year? Integral Ad Science (IAS) partnered with YouGov and surveyed digital media experts to understand their perspectives on the opportunities they are looking to seize and the challenges they expect to face this year.

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