Jorge LukowskiGlobal Director of Marketing and Communications of NEORIS.

Everywhere one looks, the new talk is from the metaverse. The term is hotly contested in tech and media circles, but what does it mean for businesses? We know that the metaverse will revolutionize everything, making the connected world an increasingly vivid and enriching experience. However, while it is a catalyst for innovation, the challenge is to understand its impacts more clearly.

The term “metaverse” dates back at least 30 years, to the 1992 science fiction novel snow shock. In a nutshell, Verified Market Research defines the metaverse as an open, shared world for “a variety of applications such as gaming, content creation, social interaction, learning and training, and online virtual commerce.” The news is that…