According to a recent survey, mainstream asset classes have failed to attract more women into the investment space. However, cryptocurrencies appear to have been successful in attracting women on board. The survey results indicate that there has been a noticeable increase in the number of women holding cryptocurrency. According to the data, the percentage of people who owned their home went from 29% in the third quarter of 2022 to 34% in the most recent quarter.

The eToro team believes this indicates that cryptocurrency is “succeeding where conventional financial markets have sometimes failed,” and one way to do this is by attracting a greater number of women.

During the last three months of 2022, the cryptocurrency adoption rate among women skyrocketed, while the cryptocurrency ownership rate among men increased by just one percent over the same period. The percentage of investors around the world who own cryptocurrencies increased from 36% to 39% over the previous quarter, despite cryptocurrencies being considered the worst performing asset class over the course of the previous year.

In addition to being driven by the share of women, the data was also affected by the share of older investors who bought into the dip.

The percentage of retail investors aged 35-44 and 45-54 who own cryptocurrency increased by 5 percent each, suggesting that older investors are also acquiring cryptocurrency.

Regarding the question of why more investors are getting involved in cryptocurrencies, 37% of those who participated in the survey said that they are seizing the opportunity for high returns, while 34% of those who participated in the survey They said they believe in the power of blockchain and I think cryptocurrency is a transformative asset class.

Retail investors are not the only ones showing their faith in blockchain technology when making investments; corporations are beginning to do the same.

The results of a survey conducted by Casper Labs on January 12 revealed that of the 603 companies that participated in the study, 90% had already used blockchain technology in some way.