The metaverse is a minefield for intellectual property (IP) owners. Many of the threats to intellectual property will be familiar, such as unauthorized use of trademarks, copying of content, and misuse of names, images, or likenesses. However, the best ways to establish and enforce intellectual property rights in the Metaverse may seem to be hidden underground.

The first step is to understand that traditional IP is under siege in the Metaverse. Some users misuse the trademarks and content of others, sometimes claiming legitimacy under the banner of fair use such as artistic freedom and the first sale doctrine. Newer web3 platforms may not provide clear guidance on what is allowed or even mechanisms that allow owners to enforce their IP rights on their platforms. Furthermore, the underlying nature of…