Cryptocurrency payment provider MoonPay is acquiring Web3-focused creative agency Nightshift as the company looks to build a one-stop-shop for brands looking to take advantage of online currencies and adjacent technologies such as collectible tokens and metaverse activations.

MoonPay, which provides crypto payment services and non-fungible token (NFT) infrastructure to brands including Nike, Universal and Fox, said the acquisition will further its mission to make a new iteration of the property-based internet, or Web3, more accessible to brand customers. and, in turn, consumers.