The alpha:

• Crypto payments turned Web3 infrastructure company MoonPay has just acquired Web3 creative agency Nightshift, completing its suite of services for brands integrating into Web3, according to a press release shared with nft now.
• With this latest acquisition, MoonPay believes it will be able to provide a full suite of services to its current and future customers, offering “world-class end-to-end support,” as MoonPay CEO Ivan Soto-Wright mentioned in the press release.
• In light of this acquisition, Toronto-based Nightshift will change its name to Otherlife. Crucially, existing Nightshift clients will not experience any interruption of services, as the agency will continue to serve those clients under this new name.

why does it matter

With MoonPay’s acquisition of Nightshift, Web3 infrastructure company has just added one of Web3’s leading creative agencies. As Nightshift, the agency handled creatives for native Web3 clients ranging from Coinbase, Adam Bomb Squad, OpenSea, and more. Outside of Web3, the agency has also provided Web3 product strategy, design and branding work for clients ranging from Arsenal Football Club, Shopify, Playboy and more.

Speaking about the acquisition, MoonPay CEO Ivan Soto-Wright praised the recently acquired creative agency. “With the addition of Otherlife, we are able to provide businesses, brands and creative agencies with comprehensive, world-class support to unlock new revenue through innovative Web3-based products, experiences and ideas,” he said in the press release. “I have been a huge fan of everything that Perrow, Moodie and the Otherlife team have created. And I am excited about what we will build together.”

Going forward, the agency will be known as Otherlife and is slated to serve some of the world’s biggest brands, Web3 or otherwise, as MoonPay works to achieve its longstanding goal of bringing the world to Web3 through its current and future customer base of brands “Reflecting our continued focus on innovation and creativity, the Otherlife brand is a renewal of our commitment to providing cutting-edge creative solutions and our dedication to staying at the forefront of the web3 industry,” Otherlife creative director and co-founder Michael Moodie said in a statement shared with nft now. “We will continue to push the boundaries of what is possible while staying true to our original values,” he said.

Whats Next

With the combined experience of this new couple, legacy brands considering jumping into Web3 will be hard-pressed to find a company more capable of making those first steps into new territory count than MoonPay. Throughout 2022, MoonPay has greatly expanded its suite of services to ensure it can help make getting into Web3 as easy as possible for its current and future clientele. For example, in June 2022, MoonPay launched HyperMint, a smart contract platform that aims to make the NFT minting process as easy as possible for individuals and large-scale corporations.

For Otherlife, much of the excitement that followed its acquisition can be traced back to MoonPay’s focus on making logging into Web3 as seamless an experience as possible. Through MoonPay’s partnership with Universal Parks and Resorts, MoonPay was able to publicly demonstrate to park goers how easy it is to interact with NFTs through their continued use of POAP NFTs. “MoonPay’s wallets, smart contracts, on-ramps and growing infrastructure provide endless support for our growing customer list,” Otherlife CEO and co-founder Michael Perrow said in a statement shared with nft now. “We look forward to expanding our tailored offerings and providing true end-to-end solutions for AAA brands.”

But wait, there is more:

Editor’s note: nft now has a financial relationship with MoonPay.