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L’Oréal’s venture capital fund makes its first metaverse investment with Digital Village

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L’Oréal’s venture capital fund makes its first metaverse investment with Digital Village

Source: news.google.com

Diving summary:

  • L’Oréal’s venture capital fund, Business Opportunities for L’Oréal Development, or BOLD, last week announced a minority investment in Metaverse and NFT Startup Digital Village as part of a $4 million funding round for the company. This is l’oreal first venture capital investment into the metaverse and Web3 space, according to a company press release.
  • Digital Village operates as a virtual world building platform and NFT marketplace. The Venture Reality Fund, a venture capital technology firm specializing in virtual reality and augmented reality, co-led the funding round with BOLD. Venrex, the British Fashion Council and others also participated.
  • Digital Village will use the investment to build new tools for the creation of virtual stores, advanced avatar…

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