As emerging technology born out of science fiction, the future of the metaverse promises some out-of-this-world insights. And successful campaigns in various industries, from fashion to real estate, have shown just how valuable the metaverse can be.

But the metaverse is not a utopia. Major industry players have come under fire for metaverse crimes and security concerns. If the metaverse is the new frontier of the Internet, it currently resembles the Wild West. There isn’t much regulation right now, which has led to inconsistent expectations and user experiences, especially when it comes to security and privacy best practices.

According to a Sprout survey of 300 marketers responsible for their brands’ social media strategy, 64%…