Jason Yim is the founder and CEO of Activate XRan experienced XR developer studio and creative agency.

The coming year will present a great opportunity for the metaverse as technological advances in software and hardware will align with growing consumer interest. McKinsey found that 59% of consumers are excited about transitioning their daily activities to the metaverse. Here are three trends at a granular level that I think will help the metaverse go mainstream in 2023:

Audience expectations and mature technology capabilities

utility is key

When it comes to marketing, that AR/VR “wow” factor is now a thing of the past and is no longer enough to build or sustain mass adoption. Young consumers are already interacting with AR constantly and becoming sufficiently conversant with…