Loyalty program introduces a new and easy way for people to earn online and in store, in partnership with Hang

NY, January 18, 2023 /PRNewswire/ — chacha matchathe iconic brand of matcha, and Hang up, the first membership platform powered by Web3 that is revolutionizing customer relationships for some of the biggest brands, is pleased to partner in the launch of the Cha Cha Matcha Loyalty Program, the first loyalty program of its kind for Matcha lovers. Starting in March, Cha Cha Matcha customers will be able to earn points and receive rewards in store and online.

The program will have a free and paid subscription membership option, and paid members will receive an additional 15% discount on all purchases. Members of both programs can earn rewards such as free menu items, exclusive access to partner brand collaborations, surprise benefits, raffle tickets, early access to new products and merchandise, and more. The best visiting customer will win a grand prize of an all-expenses-paid trip to Japan to tour the matcha farms in Uji that supply Cha Cha Matcha.

Unlike traditional loyalty programs, customers will not only be able to use their membership with Cha Cha Matcha, but also with participating partners. With Hang’s interoperable technology, brands like Cha Cha Matcha can take what was once a one-sided, single-brand relationship with their customers and turn it into a multi-player, multi-brand experience.

“Internally, we’ve been working on this program with Hang since early 2022, so it’s exciting to see it finally come to life and offer Cha Cha customers this unique experience,” he says. Jay Gujjar, CEO of Cha Cha Matcha. “With 9 stores open in New York and Los Angeles, along with plans for 6 more in 2023, including our first international cafe, the addition of a loyalty program couldn’t come at a better time.”

Hang’s platform helps Cha Cha Matcha create a seamless experience for customers, without the confusing steps associated with other web3 experiences. For ease of use, customers will be able to add their loyalty pass to their Apple Wallet so they can easily use it to earn points and redeem their rewards no matter where they are.

The more customers that visit Cha Cha to purchase their Ritual Matcha, the more points they earn, allowing them to level up to a higher reward tier, unlocking higher point multipliers and better perks.

Loyalty programs powered by Web3 allow brands to unlock a closer relationship with their customers and convert them into brand stakeholders. Customers can also participate more actively through activities like voting on future product releases, collaborations, and other decisions that were traditionally one-sided.

Hang CEO, matt smolinsaid: “Loyalty programs of the past were boring, transactional and closed systems based, while the loyalty programs of tomorrow will be exciting, community driven and open systems based. Cha Cha Matcha is the first brand to officially launch a successful loyalty program powered by Web3, showcasing unique capabilities like fluid brand partnerships and customer ownership that Hang’s technology can empower.”

The program will launch publicly in early 2023, in conjunction with the opening of one of the newest Cha Cha Matcha locations. There will be an invite-only pre-sale prior to the public launch, after which customers will be able to register online or in-store.

About Cha Cha Matcha:

Founded in 2016 in NY, and quickly winning the hearts of the cool crowd with its Instagrammable drinks and made-for-photo shops, Cha Cha Matcha opened with the intention of presenting a feel-good alternative to caffeine. Through its iconic pink and green brand and delicious, creative recipes using ceremonial grade matcha sourced from Japan, continue their efforts to make matcha more accessible and accessible. Cha Cha Matcha currently has 9 locations in NY Y the Angelswith growth plans for physical stores in 2022. For more information visit www.chachamatcha.com.

About hanging:

Hang is the first membership platform powered by Web3 that is revolutionizing brand loyalty programs. Founded by two-time founder matt smolin, Hang’s mission is to help brands easily build a modern loyalty or membership program and establish a closer relationship with their customer base. The company is backed by top-tier investors such as Paradigm, Tiger Global, by Kevin Durant Thirty-five companies, Mr. Beast’s Night Ventures, Tiffany & Co.’s alexander arnault, and others. For more information, visit www.hang.xyz or follow the company on Twitter @HangXYZ_.

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SOURCE Cha Cha Matcha