THE FACT THAT? L’Oréal’s venture capital fund, BOLD, has announced a minority investment in Digital Village. The US-based start-up offers new and scalable technologies for the creation and interaction of digital identities and assets in virtual worlds.

THE DETAILS The deal is the French beauty giant’s first venture capital investment in the metaverse and Web3 space and was co-led by the Venture Reality Fund.

“We are excited to be endorsed by BOLD and look forward to collaborating with L’Oréal to revolutionize the beauty industry by creating cutting-edge virtual experiences for renowned L’Oréal brands. Together, we are raising the bar for beauty in the metaverse and Web3, pushing the boundaries of what is possible and setting a new standard for the industry to follow,” said Evelyn MORA, Founder and CEO of Digital Village.

THE WHY? Camille Kroely, Head of Metaverse and Web3 at L’Oréal, explains: “As L’Oréal continues to explore and define what it means to be beautiful on Web3, we look to work with the most promising start-ups that adhere to the highest standards. visual and technical standards. We are excited to partner with Digital Village, whose solutions will be powerful enablers for our brands and whose ideals of sustainability, accessibility and interoperability in the metaverse or Web3 are ones we share.”