Source: news.google.com
Synopsis
Adoption of immersive experiences will accelerate this year as companies launch their products into the metaverse, enable transactions, improve access technologies, and more. The hype that created the metaverse in 2022 is over, but will 2023 hold the real future for this technology? Let’s dig in to find out.
If you visit any of the selected 1100 Maruti Suzuki dealerships in India today, you will find a virtual reality headset. It’s the path to Maruti Suzuki’s ExpoVerse, its own metaverse, through which you can ‘visit’ Auto Expo 2023 and see its new and upcoming car launches. According to Maruti, 35,000 people reviewed the cars virtually, through ExpoVerse. Like Maruti, its rival MG Motor created a 3D virtual reality based on the metaverse
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