KB Home introduced a virtual community of new homes in the metaverse to “connect with the next generation of homebuyers and inspire them in innovative ways,” according to the builder. The metaverse new home community, which KB Home says is the first of its kind, debuts on the Decentraland platform and features a three-dimensional welcome pavilion and three architecturally distinct model homes with interactive features to encourage exploration and engagement.

KB Home says a virtual host will greet and educate potential buyers on the benefits of building a new home with…