Buxom Cosmetics has partnered with Publicis Sapient, a digital business transformation company, to launch Buxom PlumpVerse in the virtual world of Decentraland.

“The Buxom Babe is known to be the queen of the party, [and] Buxom PlumpVerse is the perfect space to play with the brand’s legacy. Buxom’s PlumpVerse bridges the gap between the brand and the virtual world, creating an immersive club experience where our consumer can feel glamorous, participate in VIP experiences and join the party without ever stepping foot outside their door,” says Sidi Drissi, Brand President, Buxom.

Gamified Experiences in the Metaverse

Buxom PlumpVerse will have three unique floors: a first-floor salon featuring a plumping lipstick inspired by Buxom’s new Plump Shot Sheer Tints formulated with…