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The blockchain environment we exist in, especially the Web3 gaming space, has no effective solution to the industry dilemma most projects face. Widespread adoption of Web3 may eventually become a reality, but First Play foresees the main barrier standing in the way, namely the lack of essential tools to help games acquire users. First Play is building a results-focused gaming platform that provides seamless onboarding, engagement and distribution for Web3 games. It exists at the intersection of community, social and Web3 gaming projects, giving our partners an overview of their potential users and actionable solutions.

The founding team behind First Play is comprised of seasoned experts who have built and run many of the products that fueled the growth of the traditional gaming industry. First Play believes that this wave of innovation represents one of the greatest opportunities in gaming history. Blockchain offers game developers and gamers shared ownership and, as a result, true alignment for the first time. Despite this incredible opportunity facing the industry, much of the infrastructure needed for Web3 gaming projects to successfully and effectively acquire more players has yet to be built.

First Play is building key infrastructure and tools that will give Web3 gaming projects a clearer view of the customers they care about and a tangible way to attract and retain users. Over the next decade, we believe that gaming will be the biggest onramp for new people entering the Web3 space. There are currently over 3.2 billion players worldwide, a demographic almost 10 times larger than the number of current global cryptocurrency investors. For Web3 game projects to be successful, someone has to build the right infrastructure to serve the purpose of acquiring authentic users and that’s where we come in.

Despite the promise of Web3 games, it has yet to break out of the Web3 space and become mainstream due to a lack of proper education. The Web3 gaming space is quickly becoming saturated with projects competing for attention and users, yet with very little infrastructure to help them grow. While user experience and platform appeal are essential for user onboarding, they may not be enough without proper education. That’s why First Play has been investing in tangible educational efforts by designing detailed newbie onboarding guides with a focus on its mission of advancing the reach of Web3 gaming to a broader audience, i.e. untapped Web2 users.

To make all of this a reality, we are proud to announce our funding and the support of several leading investors, including Shima Capital, YGG SEA and others. In the coming months, you can expect more updates from us as we do our part to speed up the addition of more features like game onboarding tutorials and a more user-friendly user experience. Sooner or later, we will start to see Web3 games serving as a gateway to bring millions of Web2 users into the Web3 space. Until then, First Play will continue to lead its mission to promote the adoption of Web3 games by helping projects grow.

Website: https://firstplay.app

Twitter: https://twitter.com/FirstPlay2022

Telegram: https://t.me/firstplay2022