INVESTMENT MARKS SEVEN THE ENTRY OF SEVEN SIX IN WEB3 FASHION

SYKY WILL AWARD 50 OF ITS FIRST NFTS TO Aspiring DESIGNERS

NY, January 17, 2023 /PRNewswire/ — SYKY (pronounced “psy-che”), a next-generation luxury fashion platform, today announced the closure of a $9.5 million Series A financing round. The investment is led by by alexis ohanian sign Seven Seven Six. The round is also funded by Brevan Howard Digital, Leadout Capital, First Light Capital Group, and Polygon Ventures.

SYKY, led by Alice Delahunt, the former head of content and digital for Ralph Lauren and director of digital and social marketing for Burberry, is building the future of fashion with a blockchain-enabled luxury platform that will serve as an incubator, marketplace and social community for the next generation of designers. . and consumers This round of funding will further Delahunt’s vision and his mission to enable this digital first generation to create, curate, share and market his fashion collections.

“There is unlimited potential with Web3 and the hotspot in this future is no exception,” he said. alexis ohanian. “Fashion ideals can bring the best virtues of an open Internet and creative expression. With a culture so influenced by the runway, digital fashion will expand opportunities for creatives and consumers. We invested in Alice and SYKY because we believe in Alice’s vision. to build the leading fashion platform and community for the next generation of designers and consumers.”

A recent report from Roblox and Parsons School of Design examining digital fashion and self-expression trends found that 70% of Gen Z’s physical style is influenced by their digital style, and nearly half of Gen Z look at fashion. digital to experiment with new styles in digital and real life. Additionally, the trend report noted that nearly 75% of Gen Z said they would spend money on digital fashion.

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“Fashion is on the verge of a renaissance, fueled by technology and the next generation of creators,” Delahunt said. “With SYKY, our goal is to build a platform that equalizes the creative opportunities for aspiring designers, showcases the best of fashion from established brands and brands, and cultivates a community passionate about the evolution of fashion.”

Along with this milestone, SYKY is launching its first NFT, The Keystone, the January 20, 2023. As part of the wider launch, and in the spirit of SYKY’s mission to open up access to creative opportunities, 50 Keystones will be awarded to aspiring designers. Keystone is a membership pass for fashionistas, leaders, and collectors who want to shape the future of fashion in the digital, physical, and augmented worlds. Keystone holders will have exclusive access to the SYKY membership space, as well as special access to physical and digital fashion events. In addition, Keystone holders will receive curated information and in-depth reports on fashion and technology, as well as access to a network of like-minded creatives for collaboration and mentorship. Holders will also receive exclusive opportunities for designer collection releases and advance notice of alpha and beta releases from SYKY and partner projects. To learn more about The Keystone, visit us at syky.com/premint.

ABOUT SYKY
SYKY is creating the future of fashion.

We believe that technology has the potential to be a great equalizer and the next generation of designers will be digital first, revolutionizing design in digital, physical and augmented worlds. SYKY is building at that intersection.

We are driven by a spirit of opportunity, providing a platform for designers, collectors and fashion lovers. Our name is inspired by Psyche, the Goddess of the Soul in classical mythology, who has personified the search for self-determination in poetry, art, psychology, and now fashion and technology.

SYKY was founded and is run by Alice Delahunt, former Chief Digital and Content Officer at Ralph Lauren and Chief Digital and Social Officer at Burberry. She is joined by proven leaders in fashion and technology, including Roxanne Iyer, the company’s chief operating officer. Roxanne is a recognized senior leader with experience in Web3 and digital performance driven by multi-billion dollar brands like estee lauder Clinique, Ralph Lauren, L’Oréal and others. jonathan bennett He is the CTO of SYKY and brings extensive experience in luxury retail, Web3 architecture and all components related to its services, from NFTs to payment systems. Rachel Crowther joins SYKY as Creative Director. Rachel was previously VP Creative at Burberry and brings her creative expertise across experiential, brand and digital platforms.

To learn more about SYKY, its leadership team, investors, advisors and partners, please visit us at syky.com.

Media contact:
neha wadhwa
neha@syky.com

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