McDonald’s is intensifying its efforts to appeal to a younger generation of consumers and diversify its customer base by introducing a variety of digital and physical components to commemorate the Lunar New Year.

The fast food chain giant announced a partnership with Chinese YouTuber Karen X Cheng, whose videos have garnered more than 500 million views. The link will see McDonald’s use Cheng’s videos to promote Cheng’s restaurants and products.

Cheng, a digital storyteller and entrepreneur, has been chosen by the fast food company to produce a variety of digital and physical components commemorating the event and showing support for the Asian American and Pacific Islander community.

The campaign includes a commercial that uses artificial intelligence, a metaverse experience and a…