Source: news.google.com
Speaking at a one-day conference, held as part of the Unifrance Rendez-Vous in Paris, Newen Connect managing director Rodolphe Buet laid out his broader vision for the French film and television banner, arguing that production teams ( like yours) needed to play a bigger role in direct B2C marketing, rather than leaving such investment responsibilities to the eventual broadcaster, while touting the benefits of exclusive cinema windows, even if overseas sales to Non-linear platforms accounted for a substantial percentage of a commercial studio’s revenue.
“The goal is to optimize audience numbers,” Buet said, explaining that even a smaller theater space could help fuel the buzz that leads to bigger windfalls later on. “The dream is to be a facilitator between…
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