Diving summary:

• Campbell’s Chunky Soup brand fuses soccer with the metaverse and live streaming in the Chunky FuelUp Tournament, according to a press release.
• The Fortnite activation will include three branded challenges meant to test players’ speed, agility, and accuracy. It was created in association with Spark Foundry, Campbell’s registered media agency, and Beyond Creative, a Fortnite Creative development studio.
• Consumers 18 and older can compete for prizes like NFL tickets. The tournament runs from now through February 3, with the highest-ranked entrants competing in a live event on February 8 that Nickmercs will stream on Twitch.

Diving information:

Campbell’s Chunky, a brand of Campbell’s Soup Co. and the official soup…