Leveraging Web3 technologies on the Polygon blockchain, the credit firm is entering new territory where it will connect artists with mentors and fans in a unique development program.

Raja Rajamannar, Mastercard’s director of marketing and communications, noted:

Our vision is to unite passion and purpose, highlighting incredible emerging artists and creating an interactive community that allows participants to learn, experience and grow together.

The Mastercard Artist Accelerator program, based on Web3, has the potential to provide a new universe for the creation, collaboration and ownership of music content.

Connecting select artists from around the world with notable mentors and a dynamic fanbase as they learn and create on Web3, the Mastercard Artist Accelerator will culminate later this year with a livestreamed artist showcase.

Beginning in the spring, the program will equip five emerging artists, including musicians, DJs, and producers, with the tools, skills, and access to forge their own musical paths in the digital economy.

Artists will gain exclusive access to special events, music releases and more, as well as a one-of-a-kind curriculum that will instruct artists on how to build (and own) their brand through Web3 experiences like coining NFTs, representing themselves in virtual worlds and establish an engaged community.

“Web3 has the potential to empower a new type of artist who can grow a fan base, earn a living, and introduce novel means of self-expression and connection on their own terms. The Mastercard Artist Accelerator not only shows the power of brands embracing this new space, but provides tools that can educate consumers on how to get involved. This is a significant step forward in opening up the benefits of Web3 to more people,” said Ryan Wyatt, CEO of Polygon Studios.

We are excited to grow our musical footprint with the launch of the #Web3Mastercard-based Artist Accelerator, announced today at #CES! The new platform will help emerging artists to pursue their passion and accelerate their music careers. https://t.co/ckwiqCV3Ob

— Mastercard News (@MastercardNews) January 6, 2023

The platform has been designed as a space for creators to come together and grow their music communities, while also inviting fans to take a seat at the table.

The Mastercard Music Pass, a limited-edition NFT, will give cardholders access to exclusive educational materials from Web3 x Music, unique resources through various collaborations, and invaluable experiences, both in real life and in the metaverse.

With this token, fans can join the platform and learn alongside artists to hone their own tools and gain knowledge of the space.

Building on the brand’s history in the music space, along with its experience building strong networks in the digital economy, the Mastercard Artist Accelerator will empower emerging artists with the tools and capabilities they need to thrive in this driven era. For technology.

This past June, Mastercard even released its first album, “Priceless,” through an innovative collaboration focused on mentoring emerging artists.

“Music is a universal passion that inspires us, moves us and unites us; however, it may seem impossible for budding artists to get in. With the Mastercard Artist Accelerator, we are expanding access and further driving connections with cutting-edge Web3 technology,” added Rajamannar.