quick shot:

• Cymbiotika has jumped on the web3 bandwagon with a new customer loyalty program at Polygon.
• The health and wellness company joins companies like Starbucks in a fast-growing trend.
• Dubbed Arise, the program will allow customers to earn blockchain-based rewards that unlock exclusive discounts and offers.

Cymbiotika has announced a web3 customer loyalty program based on the Polygon blockchain. The San Diego California-based wellness brand joins a growing list of companies looking to leverage blockchain technology to reward customers for their loyalty.

Dubbed Arise, the new loyalty program features a 4-tier blockchain-based system that unlocks different rewards based on how long customers stay in the program.

All four levels include Membership, which rewards customers with a birthday gift and automatic entry into a monthly draw, while also giving them an NFT badge to display across multiple platforms.

The second tier, Insider, offers all the rewards and experiences offered to general members plus a 10% discount on their subscriptions. Other rewards offered to those who reach the highest levels (Elite and VIP) include: free shipping on domestic orders, anniversary gift cards, invitations to private Cymbiotika events, and exclusive access to forums and private sales offers.

“We are committed to the belief that health is wealth and deserves rewards,” says co-founder Chervin Jafarieh. “I always tell my inner circle that we are not a one stop shop to fix your health; you must stay committed to your health. And what better way to stay engaged than to be rewarded for it.”

This announcement comes just one month after leading US restaurant chain Starbucks launched a beta test of its Odyssey customer loyalty program, also based on Polygon.

The Ethereum Layer 2 scaling solution has become a preferred choice for consumer-facing brands looking to switch to web3. Polygon’s platform offers infinite scalability allowing brands to launch products suitable for massive user bases.

Jared Radtkey, Managing Director of Cymbiotika commented: “Cymbiotika’s innovation goes beyond its formulas – it permeates the entire team, brand, technology and culture. Arise is another example of that.”

According to the press release sent to the media on Thursday, Arise will reach Cymbiotika customers on January 16, 2023.

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