Soon, the company will reopen the service for the entire country, becoming the largest theatrical subscription network;

The service is currently live in 9 US markets and has already signed strategic agreements with more than 25 exhibiting partners throughout the country.

NEW YORK, Jan. 12, 2023 (GLOBE NEWSWIRE) — Movie Pass Inc.the technology platform that enhances cinema exploration and the cinematic experience, announced today that it has raised its seed funding led by Animoca Brands with participation from Claritas Capital, Emerald Plus, Gaingels, Harlem Capital, PKO VC and Sandhill Angels. Animoca Brands CEO and Co-Founder Yat Siu will join the MoviePass board.

MoviePass will use the new funding to accelerate the beta relaunch of its theater subscription service and to develop and implement the company’s Web3 strategy, which includes virtual reality movie experiences and the use of technology to drive traffic to theaters. . MoviePass will also collaborate with exhibitors and theater studios to offer variable ticket prices to movie fans.

MoviePass has the largest footprint of any theater subscription service and features nearly 100% of theaters in the US market, giving customers the best choice in theater selection. The company has developed strategic partnerships with more than 25 movie theater chains, including B&B Theatres, Cinepolis Luxury Cinemas and Landmark Theatres. These mutually beneficial partnerships allow moviegoers to purchase tickets, select seats and receive promotional offers directly through the MoviePass app. MoviePass beta is now available in nine US markets, including Atlanta, Chicago, Dallas, Houston, Indianapolis, Kansas City, Oklahoma City, and Tampa Bay.

MoviePass is also in conversations with studios to share key learnings on how to increase attendance and drive better engagement through technology.

“We expect 2023 to be one of the most powerful movie lists to launch in years, including the most estimated $100 million theatrical openings since 2018,” said MoviePass CEO and co-founder Stacy Spikes. “As more fans return to the theater, we will continue to build on our vision to develop innovative technologies that enhance the cinematic experience for movie fans, exhibitors and studios alike. And soon we will introduce new ways for moviegoers to experience their favorite movies and engage with their favorite characters, while also building our platform into a marketplace where our members, studios and theaters can discover the future of cinema together.”

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MoviePass continues the momentum toward a nationwide relaunch. In September 2022, the waitlist for the company’s beta subscription service racked up nearly 800,000 signups in five days, and MoviePass announced its initial beta markets of Chicago, Dallas, and Kansas City. Since then, it has continued to expand the number of beta markets and build its network of exhibiting partners, signing deals with over 30% of exhibitors in the US to date.

“MoviePass has a strong vision for technology in the entertainment arena and our investment demonstrates our commitment to maximizing the value that MoviePass can deliver to the motion picture industry,” said Yat Siu, CEO and Co-Founder of Animoca Brands. “With its initiatives to increase traffic to theaters, engage audiences with enhanced movie experiences, connect studios and their franchise personas with movie fans, and make financing more accessible to aspiring filmmakers, we believe MoviePass It will help define the future of cinema.”

Animoca Brands is a world leader in gamification and blockchain with a large portfolio of more than 380 investments. Their mission is to promote digital property rights and decentralized projects to help build the open metaverse.

About MoviePass Inc.
MoviePass is a marketing technology platform that enhances movie browsing and the cinematic experience. Launched in 2011, MoviePass quickly became the nation’s leading movie theater subscription service, giving movie enthusiasts the ability to catch select new movies in theaters across the United States. After leaving the company when MoviePass was acquired in 2017, MoviePass founder and original CEO Stacy Spikes bought out the company’s assets to emerge from bankruptcy and relaunched the company in 2022. For more information, visit moviepass.com.

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