Trying to understand the current buzz around the “metaverse”? The trick is to conceptualize something that is in the process of becoming and does not have a single meaning. To be meta about it, there are as many definitions of “The Metaverse” as there are applications in the metaverse.

What steps, if any, should brand owners and creators now take to protect their valuable intellectual property in this new frontier? Regardless of whether you’re a savvy gamer, one reality that can’t be denied is that we live in a world where the right to claim a .JPG file of an ape as your own can sell for over a million dollars. With the metaverse market projected to achieve double-digit growth in the coming years, reaching $800 billion by 2024, it is not surprising that there is growth…