clear has trusted Telefonica Technologyof Blockchain technology to create the first web3 SuperApp in the tourism sector, which will be presented on January 19 in Madrid during the International Tourism Fair (FITUR).

The unBlock SuperApp, which allows anyone (tourist or resident) to access any product, event and service in the city, will now be integrated TrustOSTelefónica Tech’s managed Blockchain platform, to offer incentives based on fungible tokens and NFTs to users who consume city services.

Telefónica Tech’s TrustOS platform implements a tokenization module that, on the one hand, makes it easier for companies to issue, spend or transfer tokens between users and, on the other hand, simplifies the management of tokenized digital assets. The integration of TrustOS in the unBlock proposal will allow tourists and resident citizens to receive tokens as they consume the city services available within the application (buy, pay, book, access products, services and events in the city or the destination…).

unBlock thus evolves its services to connect cities, spaces, companies and people with unique and personalized experiences at any time and in any place. Thanks to TrustOS, unBlock implements the visit-to-earn concept, analogous to the more common play-to-earn or learn-to-earn concepts in the web3 world, in which the users’ own activity in the services is rewarded. with the obtaining of tokens that users can monetize by transferring to other users or accessing exclusive advantages accessible only to those users with a certain amount of tokens.

Telefónica Tech and unBlock will present the potential of this alliance on January 19 at FITUR. In addition, visitors will be able to follow a virtual route through different tourist sites in the city of Seville, which will be available at the unBlock stand. Virtual tours will be recorded and accredited on the Blockchain and visitors who complete the tour following the pre-arranged order will win a commemorative NFT that they can save in their unBlock virtual passport. These NFTs and other benefits that the app distributes on top of actual visits incentivize users to follow their suggestions in order, so tour managers can redirect users in real time based on each site’s capacity and offer them a better experience by avoiding queues and crowds. thanks to the potential of the application as a manager of the flow of visitors to a city.

The joint proposal of Telefónica Tech and unBlock allows decentralizing the consumption of Smart Cities services and allows tourists and citizens to obtain benefits in a transparent way in the global network of destinations where it is already activated. Therefore, users will be able to redeem the tokens received at a tourist destination when they return to their hometown or when they visit another destination.

Sergio López, CEO of unBlock, says: “For unBlock, the agreement with Telefónica Tech and the integration of its blockchain/web3/NFT technology means strengthening and scaling globally our proposal for Smart City and Smart Tourism Destination projects. Telefónica Tech’s TrustOS technology allows us to add a series of functionalities to our platform and SuperApp that make us a benchmark in improving the personalized tourist experience in any city where you find our service”. And he adds: “Through the unBlock Smart City and SuperApp platform, we will be able to learn about the behavior of citizens and tourists, optimally manage tourist flows, learn about the geo-behavior of users and improve personalized communication to offer better proposals and services. personalized at the destination”.

José Luis Núñez, head of the Blockchain business at Telefónica Tech, states: “One of the pillars of the new web3 services is being able to return part of the value they generate to users. Our TrustOS platform is the easiest way for applications like unBlock to easily implement this concept and benefit from the underlying technologies without investing effort in their knowledge or implementation. At FITUR we will show with unBlock how we have implemented the visit-to-earn concept, but this technology has the potential to encourage customers in any business (stay-to-earn in hotels, eat-to-earn in restaurants, buy-earn in stores…)”.