In celebration of National Mentoring Month, America’s leading one-on-one mentoring program for youth, Big Brothers Big Sister of America (BBBSA), announced the results of Macy’s Thanksgiving Metaverse campaign fundraising.

During the holidays, Macy’s customers raised more than $4.8 million for its social purpose platform, Mission Every One. The platform is dedicated to creating brighter futures for youth. The campaign also marked the launch of a multi-year partnership between BBBSA and Macy’s. In addition, it significantly helped improve the lives of many children.

United for a good cause

Throughout November and December 2022, Macy’s customers donated online at the chain’s website by rounding up in-store purchases. The chain also aims to expand the reach of BBBSA’s mentoring model with the funds. This helps youth across the country connect with life-changing mentors to reach their full potential.

Macy’s fundraising efforts successfully engaged more than 230 Big Brother Big Sisters agencies, reaching more than 5,000 communities in all 50 states. Last year, the US retailer introduced its social purpose, Mission Every One. Its purpose is to build on the company’s legacy of corporate citizenship and promote positive social change.

Macy’s Social Purpose Platform aims to strengthen communities by empowering curiosity and confidence in young people so they can become future leaders. Macy’s has pledged to raise more than $125 million by 2025 for like-minded nonprofits.

Bobby Amirshahi, Senior Vice President of Corporate Communications for Macy’s Inc., shared in a press release,

“Through Mission Every One, Macy’s (NYSE:) is committed to creating a better future for all and breaking down barriers to equity and barriers to representation. We can’t wait to see the campaign pay off this holiday season and that grow this relationship. continue to inspire our communities.” In addition to round up and give As a fundraiser for BBBSA, Macy’s took its coveted holiday parade to the metaverse last year. The Macy’s Thanksgiving Day Parade metaverse and NFT project experience invited members of the Web3 community to make a difference in the lives of others.

The retailer’s initiative saw NFT collectors mint virtual gallery passes to receive an OnCyber ​​NFT gallery space last year. The collectors who minted the gallery passes helped raise funds for BBBSA. All proceeds from the $50 purchase went to the organization.

In addition to its event-packed Metaverse Parade, Macy’s also raised awareness of BBBSA’s mission through numerous customer, peer and community engagement initiatives during the holiday season.

In the reverse

• Macy’s first foray into Web3 involved the release of ten unique NFTs and 9,500 runway-themed pieces in 2021 in anticipation of its 95th annual runway show. Collectors bid up to $300,000 per NFT, with proceeds donated to charity.
• By winning over 69,000 votes, popular NFT project Cool Cats will be able to design the balloon for Macy’s 97th Thanksgiving Day Parade.

why should you care

Macy’s is one of the oldest major retailers in the world. The adoption of Web3 by such a mainstream company is commendable. The retailer also uses every possible medium, including the Web3 and Metaverse platforms, to raise awareness for significant causes.

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