Is the world of luxury brands and fashion dying out? No, it’s just the beginning of a new means for domination. And the seed for this beginning was sown in March 2019. The world’s first non-fungible token (NFT) couture piece, Iridescence was the brainchild of Dapper Labs, The Fabricant and Johanna Jaskowska, which raised $9,500 at its auction. What you read is just a small drop in an ocean called the metaverse. The metaverse is defined as an embedded Internet experience.

FIRST MOVE ADVANTAGE

Fashion brands and retailers have recognized that entering the Web3 and the metaverse is the most viable move for the industry, financially and non-financially…