The metaverse gives large companies the opportunity to expand and leverage their position in the world of commerce, according to Justin Hochberg, CEO of metaverse-building company Virtual Brand Group (VBG).

“In the metaverse, you can reposition yourself into a whole new demographic, a new revenue stream, new products and a new style,” Hochberg said on CoinDesk TV’s “First Mover” from the Consumer Electronics Show (CES) in Las Vegas.

The Los Angeles, California-based company is a go-to for global companies looking to expand their efforts in the metaverse. It has partnered with retailers such as Forever 21, “The Voice” and even Mattel’s Barbie.

Hochberg said the company is focused on building “a whole new set of ways” for brands to connect with consumers, while…